PodCraft | Learn the Art of Podcasting in Focussed Seasons

Podcast Discovery Stats in 2020 | How Do Listeners Discover New Shows?

April 06, 2020 The Podcast Host Season 12 Episode 9
PodCraft | Learn the Art of Podcasting in Focussed Seasons
Podcast Discovery Stats in 2020 | How Do Listeners Discover New Shows?
Chapters
PodCraft | Learn the Art of Podcasting in Focussed Seasons
Podcast Discovery Stats in 2020 | How Do Listeners Discover New Shows?
Apr 06, 2020 Season 12 Episode 9
The Podcast Host

We recently ran a listener survey, exploring the discovery and listening habits of 780 podcast consumers. 41% of participants have never run their own show before.

Read the full report

Some of the key takeaways were

  • 40% prefer to search their listening app's directory to discover new podcasts
  • Podcasts are judged mostly on the description, and then their episode titles
  • People don't care if they've never heard of the podcaster, or their guest
  • 28.9% of listeners will give a show up to 15 minutes to “hook” them
  • 27.5%, on the other hand, will only give it 5 minutes
  • The vast majority of listeners are fine with ads in podcasts, within reason
  • Going too long can lose you more listeners than going too short

Support the show (https://pod.academy)

Show Notes

We recently ran a listener survey, exploring the discovery and listening habits of 780 podcast consumers. 41% of participants have never run their own show before.

Read the full report

Some of the key takeaways were

  • 40% prefer to search their listening app's directory to discover new podcasts
  • Podcasts are judged mostly on the description, and then their episode titles
  • People don't care if they've never heard of the podcaster, or their guest
  • 28.9% of listeners will give a show up to 15 minutes to “hook” them
  • 27.5%, on the other hand, will only give it 5 minutes
  • The vast majority of listeners are fine with ads in podcasts, within reason
  • Going too long can lose you more listeners than going too short

Support the show (https://pod.academy)