PodCraft | How to Podcast & Craft a Fantastic Show
Let's talk about how to start a podcast, and how to grow your audience from there! This show takes you from novice podcaster to confident broadcaster. We talk all about the brilliant world of Podcasting – teaching you how to make, grow and monetise a great show. In this podcast I cover the full range of Podcasting skills, looking at: Podcasting Equipment – what microphones to buy, when to get a mixer, how to set it all up. Podcasting Techniques – recording interviews, recording outside events. Podcast Editing – what software to use, how to create the best audio possible. Podcast Promotion – how to grow your audience, how to market your brand. Podcast Planning – scripting, episode planning, topic generation. Podcast Monetisation – how to make money out of your broadcast without turning off your audience. And more – podcasting environments, events, speaking skills. I'll be bringing on guests from popular podcasts, talking to novices and experts alike, and generally helping you to create the best podcast possible. If you have any suggestions for future episodes, or feedback on the podcast, get in touch on twitter at @thepodcasthost or through the website at The Podcast Host
PodCraft | How to Podcast & Craft a Fantastic Show
Podcast Discovery Stats in 2020 | How Do Listeners Discover New Shows?
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The Podcast Host
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Season 12
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Episode 9
We recently ran a listener survey, exploring the discovery and listening habits of 780 podcast consumers. 41% of participants have never run their own show before.
Read the full report
Some of the key takeaways were
- 40% prefer to search their listening app's directory to discover new podcasts
- Podcasts are judged mostly on the description, and then their episode titles
- People don't care if they've never heard of the podcaster, or their guest
- 28.9% of listeners will give a show up to 15 minutes to “hook” them
- 27.5%, on the other hand, will only give it 5 minutes
- The vast majority of listeners are fine with ads in podcasts, within reason
- Going too long can lose you more listeners than going too short