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Audiograms combine images, text, and audio to create a social media post. they are as memorable and attention-grabbing as video, without being as time-consuming or data-heavy. WNYC created an open-source code to accomplish this means of podcast promotion, and there are other options available to you now, too.
Type: Short Task
Time Required: One hour
Podcast Level: From the beginning
The open-source code that WNYC created was intended to be a free resource for podcasters to use to promote their work. It’s great, but it can be confusing for people who don’t know how to code. Fortunately, Headliner has created an app which guides you through the process. The free version lets you make a certain number of audiograms per month. Depending on the social media platform for which you intend to make your audiogram, the size constraints vary. However, you can use the same content with different aspect ratios or time limits for different platforms.
Figure out what section of your podcast you want to highlight. Much like quote images, an audiogram is a sample of a moment from your podcast. In this case, instead of a line or two of text, you’re using a few seconds to a few minutes of audio.
Decide on the art you want to use. For consistency, you probably want to use your podcast logo. However, you can certainly use whatever art you want, as long as it fits with Headliner’s size requirements.
Including closed-captioning is a wise choice. Many people browse social media with the sound turned off, and don’t turn the sound on unless they’re curious about a particular post. If you include closed-captioning (well done: you make your post more accessible), go through and edit it for accuracy.
Headliner’s mobile app honestly makes it easy for you to promote your show from your phone. You could do this while you’re waiting for a coffee order or sitting in a park
thepodcasthost.com/audiograms - How to Make and Use Audiograms
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