PodCraft | How to Podcast & Craft a Fantastic Show

How to Make a Daily Podcast

The Podcast Host Season 14 Episode 5

Daily podcasts are a lot more common than they used to be. You might find the thought of running one appealing but also think to yourself "there's no way I'd have time to podcast every single day". Well, the good news is that you don't have to. 

You can actually create a short sharp 1-2min episode a day podcast in only a few hours a week. We've found that the scripting, recording, production, and publishing take us approximately 3 hours for a week of content (a week being Monday-Friday). As these tasks are "batched" we're not tending to this podcast every single day, even though new episodes are always dropping. 

There are a lot of benefits of doing short daily episodes. If you teach something then it'll give you the ability to deliver your lessons in bite-sized (or pocket-sized!) chunks. You can take a real deep dive over a period of time, rather than trying to pack together one huge lesson or talk. You might even turn your daily podcast into an Alexa Flash Brief

Short episodes are also great for repurposing. This works well if you're active on YouTube, social media, or taking a Content Stacking approach to your show. 

On this episode of Podcraft, we talk more about the benefits and workflows of running a daily podcast. We'll also help you answer the question of whether you should make one yourself. 

And as for our own case study, it's something you'll hopefully be interested in checking out, too... 

Our Daily Podcast - Pocket-Sized Podcasting

Pocket-Sized Podcasting is the ‘how to podcast’ series for busy people. You’ll get one short sharp tip delivered to your feed Monday through Friday, all aimed toward helping you build and grow your own life-changing show.

Brought to you by Alitu, the Podcast Maker, it’s our aim to make the entire process of podcasting as simple and accessible as humanly possible. Find us anywhere you get your podcasts, and be sure to hit follow or subscribe so you never miss an episode! 

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Colin Gray:
Hey folks, and welcome to another episode of Podcraft. This is the show all about podcasting, from launching a show to monetization and everything in between. I'm Colin Grey from The Podcast Host, and joined by Matthew, as always. Matthew, it's been a while.

Matthew:
It surely has. I think we always say that, don't we? But I've got an idea to solve that. Why don't we just get together and do something on a daily basis instead of, let's say, three months here, three months there?

Colin Gray:
Daily? Are you bonkers?

Matthew:
Yeah, not that we're getting rid of Podcraft, I should stress. It's just once we get round to making that next season, let's let's do something ambitious and create a daily podcast.

Colin Gray:
Interesting. Well, tell me more, tell me more.

Matthew:
Yeah, so in order to make this sustainable, you want go short episodes, don't you, so you could do a bit of batching. So what's another term for short? Pocket sized. I thought we could do on called Pocket-Sized Podcasting. Little tiny podcasts that fit inside your pocket.

Colin Gray:
Because that's where you always put your podcast. [crosstalk 00:01:09] in your pockets.

Matthew:
Yeah, I suppose they kind of are in a sense, because they're in your phone and your phone's in your pocket and that whole thing. So every podcast... We'll have to rethink the name, but I thought with the idea behind this show, because we teach how to podcast, I thought let's just do one very short, sharp tap or bit of information every single day. When I say every single day, we're going to take weekends off. I think the listener would appreciate that anyway. Let everything sink over a beer or two in the weekend. Aye, so we've kind of started working on this project already, and I think this will be really cool for the listener on two front. On one front, this could be a great case study on whether they might want to create something similar in their own niche. And secondly, if they're interested in the subject matter this show, then they'll certainly be interested in the subject matter of the new show as well, wouldn't they?

Colin Gray:
Yeah, for sure. Yeah, absolutely. Because it's all about podcasting, but in a really different format from Podcraft, isn't it? Podcraft, we try and go in depth, really focused, and relatively long form. We joked before we got in here, didn't we, that we always aim for like 15, 20 minutes for Podcraft, so actually on the short end for a podcast, but we often end up 25, 30 minutes. So the pocket sized format is going to force us to do one to two minute episodes, and we've kind of aimed for one minute haven't we, but they ended up being one and a half to two often.

Matthew:
Yeah, scripting for one minute is really tough.

Colin Gray:
Yeah, it's hard. And you write the script and then I've often gone in and made some edits and my edits are inevitably longer, so I pad out... You struggle to get under one minute and then I go in there and ruin that by making it a minute and a half at least.

Matthew:
And we'll get to a wee bit of that in a sec. I was just curious, Colin, do you listen to any daily podcasts? Because let's face it, these are a lot more popular now than they used to be. They were pretty much on unheard of 10 years ago, weren't they?

Colin Gray:
Yep. Do you know what, I don't. I don't actually. This isn't a good out for it because I know I'm a bit unusual. A couple of the most popular podcasts around just now are daily, aren't they? What's the news one, there's a US news channel that puts out a podcast daily and it's one of the most tightly listened shows on the planet. And there always has been really popular daily ones. So I don't, because I'm not sure. I'm not sure why exactly. I just don't think it fits in... I have a lot of long form podcasts I really enjoy. And I love the in-depth nature of podcasts, so that's for me, but I can see the appeal of certainly a daily brief. Do you listen to any?

Matthew:
I used to listen to Podnews, but I prefer to read the newsletter itself because then I could click on all the link and stuff like that. When I went through my inevitable stoic phase, as we all do. I was listening to one called stoic meditations. I still listen to that, to be honest, like a lot of the stoic tenets, if you like. Just find it really hard in practise because so much stuff annoys me that I can't control. And yet I let it annoy me anyway. So [inaudible 00:04:18] I am not, but that's a cool podcast anyway, like a wee daily show.

Colin Gray:
Yeah. Yeah. And you go back and there's always the classic examples, like in our world, certainly, like you've got John, JLD himself who [crosstalk 00:04:32]. One of the very early guys who made a real success of a daily podcast when it was quite unusual at the time, wasn't it, and [crosstalk 00:04:39].

Matthew:
And especially he wasn't doing the one minute. He was doing like half an hour, 45 minutes, whatever it was.

Colin Gray:
Long shows, yeah, totally. And made a total success of it and spawned a whole bunch of copycats that were like my daily podcast on tortoises on fire and stuff like that.

Matthew:
Everything was on fire. [crosstalk 00:05:00] people follow him were.

Colin Gray:
So it's clear that they're not new, daily podcasts, but they seem to have taken off a fair bit more in the last couple of years. People are fitting into their routine. And what do you think is common is like five to 10 minutes is a really common one or is it much shorter than that, like our one to two minute format?

Matthew:
Yeah, three to five, but again, depending on what niche that meant, I suppose it might vary. But yeah, I'm like you, I don't listen to a lot of them, so I'm not best qualified as a listener, certainly. But do you think benefits wise, do you think part of their appeal is just this daily routine? That's very powerful, isn't it, if you're tuning in every single day, even if it's for less time.

Colin Gray:
Yeah, yeah, for sure. I mean, we talk about the idea that when people are figuring out their frequency, if you can make a weekly podcast and stick to every single week, that is a really strong routine in our lives. We do certain things every Monday. We do certain things every Wednesday, every Friday, blah, blah, blah. That weekly routine is strongly ingrained in us as humans. But daily, even more so. We brush our teeth every day, we have a shower every day. There's things that we do every single day. So if you have a walk to work that takes 15 minutes every day and you get in a habit of listening to the news podcast of whatever your favourite outlet is, every single morning, get your briefing,. I mean, that's a huge habit that you can build in people. So yeah, I can see how powerful it can be for sure.

Matthew:
I think on the teaching side of things, too, like an example I could think in my life is I used to listen to a lot learn Spanish audio books, and I would find for the first 5, 10 minutes I was really focused and paying attention, and then 40 minutes later, I just realised it's on in the background and my mind's elsewhere. So I bet there's a lot of one minute learn French, learn Spanish language podcast out there where you're just concentrating on one single phrase a day, and that's only then make it... You have much more chance to spend the rest of the day going over that than trying to just cram loads in at once.

Colin Gray:
Yeah, that's it exactly, isn't it? Yeah, totally. It's learning principles. Just a little bit every day is much more powerful than do an hour once a week, because it just builds that in your brain. And the lovely thing as well about the size, the length is your favourite medium, Matthew, social media, repurpose them to other places too. How would that work, do you think?

Matthew:
I'd get on my TikTok and be dancing with a cat face on and just play the audio with the episode. But in all seriousness, if you're a big social fan, these one minute videos or whatever, if you're recording the video as well, or make an audiogram, they're going to work really well for you too.

Colin Gray:
Yeah, totally. I mean, that's what we've been trying, isn't it? We've been recording on video and in audio, trying to keep them... They're certainly under two minutes and we're going to pull back and try and get them under one minute so we can use them in all sorts of places. We're built to repurpose them to standard YouTube, but also to YouTube Shorts, which we're trying to grow a bit more following around. We're going to put them on TikTok, put them on Instagram Stories, Facebook Stories, all those places. So wherever your audience hang out, there's a chance to put it out there.

Matthew:
From an ego point of view, if you like just having better download numbers too, if you think about it rather than a one download per listener per week, times and that by five, you could post in the pub, "My podcast is getting this amount," and all your friends, those also do the weekly shows are going to be much lower than you. So bit of bragging even after empty.

Colin Gray:
The last one, in terms of repurposing as well is Alexa, isn't it, that whole Flash. You said you listen to the Podnews every day, and I think... Does James do it through Alexa Flash or is it just a normal podcast?

Matthew:
I don't know. I don't know. I wouldn't be surprised if he did, though.

Colin Gray:
I feel like he does do Alexa, but I'm not sure. I couldn't say for sure on that. You did a bit of work with that a while back, didn't you, investigating that?

Matthew:
It was a guess post, we got a really good guest post that ran through it, the listener will find it at the thepodcasthost.com/flash, I'll admit, Colin, I don't know a lot about smart speakers and all that. I'm a Luddite. I've just got a record player [crosstalk 00:09:28] podcast.

Colin Gray:
We outsourced that one. Cool. What about the downsides then? That's all the benefits. What are the downsides of a daily podcast?

Matthew:
Yeah, if you think about maybe if you've got two or three calls to action or you run a bit of sponsorship or stuff like that, it's going to be really tricky to get all these in a one to two minute show without it just being a huge ad, isn't it?

Colin Gray:
Yeah, yeah, for sure. Especially if you're thinking sponsorship and stuff like that in terms of doing it every single day, it's going to probably be shorter, so a 30 second ad or a 60 second ad. It can overwhelm. We wouldn't put a one minute ad in a two minute show, would we? So that kind of monetization needs to be thought about much more carefully somehow.

Matthew:
Do you think there was a thing as well around... You could really get to know a host if you're spending an hour and a half episode every week, whereas you're more compelled to cut all of that and the personal stuff and that if you're doing one to two minutes a day. [crosstalk 00:10:28].

Colin Gray:
Yeah, there's something I've been thinking about actually with our daily one, because to keep it really brief, it's hard when you're winging it. As we all know as podcasters, we tend to go longer than we think. So to be able to keep it under a minute, we've been trying to stick pretty strictly to your scripts, and I feel that is one of the only ways to do it quite consistently. But when you do that, when you read a script, obviously at comes across a bit less... It's very hard to read a script and still sound quite personable and quite transparent. I don't know, it definitely takes away a touch of the personality reading a script. So yeah, for sure. It's tricky that. It's hard to keep that in there.

Matthew:
But you just want a riff off or expand on, and that's just not [crosstalk 00:11:16] podcast [inaudible 00:11:16].

Colin Gray:
That's what we do. Yeah, for sure. Is it more work as well? Try to do it every single day?

Matthew:
That's what you would initially think, isn't it. But there's a good case here for it being actually less work or just the same work as doing an hour every week, because you're not getting behind the mic every day, are you? Maybe you are if you're doing a news show because batching might not work, but if you're doing like something we are doing where the information is more evergreen, you could batch it.

Colin Gray:
That's the tricky part, again, isn't it? It depends on your topic. It depends on your approach. That daily news show, that must be hard. I mean news channels... I know people that are on TV news and I've talked to them about how they manage that. How do you put together a half hour news show that goes out on TV every evening at eight o'clock? It just has to go. You can't just put dead air on BBC News at 8:00 PM. How do they do that? And it's bonkers the kind of routine that they go through and the amount of people involved in that process.

Colin Gray:
I mean, going back to James again, Podnews in our world, he puts that every single day out and it's always latest news and that is a thing to commit to, isn't it? I have to record this bit of audio every single day. I mean, that is a big con if you're going to do that. But then again, those kind of difficulties, those kind of cons are also potentially a huge advantage because it's a huge barrier to entry. So it's going to be very hard for anyone to actually do that as well, and be competition, be good competition. If you can figure out how to do it, well, then other people are going to find it very hard to copy. So it's funny.

Matthew:
Yeah, you're going to be pretty unique there, aren't you? A good chance of success, so...

Colin Gray:
But like you say, there's ways to do it depending on your topic. If you're not daily news, if you're not trying to keep up with things. Yeah, batching. Record 10 episodes, 10 two minute episodes in one session, and it's probably no more work than recording a weekly show.

Matthew:
Yeah, I found with the scripting, it's taken me, on average, about one and a half to two hours to do the script. I would say it's closer to one and a half on a good day. So writing five episodes. So that's a week's worth of content. And I'm trying to hit 200 words per episode, but I'll admit, there are some episodes that I do go a bit longer. Some just need that wee bit more. There's a famous saying about, I'm sorry for the long letter, I didn't have time to write your short one. Just being succinct sometimes takes longer because you've got to know what to cut out and it can be very difficult, but I think that's a good ballpark figure, though.

Colin Gray:
Yeah, totally. I'm going to try, actually, because I can see that being the difficult part, and because we're spreading across our team, so Jacob and Becca from our growth team are reading some of them as well. And they're not necessarily as expert in the podcasting side of things. So I'm going to start... So you need the scripts because of that, but I'm going to start experimenting with just taking some bullet points from your scripts, and you'll still be using those scripts for the show notes and we're actually using them in all sorts of other places too, so it's worthwhile having them. But I'm going to try using those scripts just to create some bullet points from them and outline and then actually just do it a little bit ad hoc, but around your outline, and see if I could still keep it under one minute each time. Because I think there's advantages there, potentially, in cutting down scripting time, but also in making it, again, like we said earlier, a bit more personable, a bit less reading. So we'll see how that goes.

Matthew:
When you've sat down to record, how long is that, taking you to do those five episode?

Colin Gray:
So I've been doing some edits to the scripts to put them more in my voice, which maybe takes me half an hour. But if you cut that out, so presuming you've written the scripts yourself anyway, the recording's only taking me 20 minutes, I would say. Maybe not even that long, actually. With the scripts, that's the advantage of doing it with the script and that you generally don't make that many mistakes. I'll misread a word or two every now and again, but you just go back and correct that pretty quickly. But it means that there's less second takes and stuff like that. So yeah, it's really not taking long at all, actually. 20 minutes for maybe 10 minutes worth of content.

Matthew:
I've wrote down an hour-ish for production and publishing. To be honest, it's rarely anywhere near that. I'm just always wary of under scheduling. I prefer to give myself some more time and if it goes well, then I'm on to the next thing, but often we'd use Alitu as well. Very easy to just stick the audio, record the audio even straight in there, if you want, do they edit, and then stuff, the publishing. The show notes, like you said, the show notes are written already in the form of the script, so it's a very simple and quick process.

Colin Gray:
Yeah, for sure. I mean quick plug, but actually genuinely we are using it for a lot of the episodes in terms of... When we could do it more, as in Alitu the process could make a daily podcast really easy. So record directly, sole recording, does all the cleanup for you. You do a quick top and tail. Because I think this is what you're aiming for with a daily show, isn't it? Minimal editing, minimal production. That me process that we've talked about before, the minimum effective editing. So literally just top and tail. Attempt not to have to cut out any mistakes at all. So if you stumble over a word, you just laugh about it and you continue, or you use the click editing trick and that makes it really simple to edit too. So you do that in Alitu as well.

Colin Gray:
Your theme music is added automatically in the episode builder. So it does the fade and the theme music. So that's really simple too. And just export it straight to your host. So yeah, I think there's ways whether you use Alitu or whether you use something else and set up a plan, a template yourself, there's ways to make that template for a show really simple, so you can get it out quickly and easily every single week.

Matthew:
Yeah, I think three hours a week is a decent starting ballpark figure if you wanted to do one. And that, to be honest, is... That could be equal or less than folks that do a weekly show. All the planning, getting the interviewee on and doing the recording, doing the editing and stuff. That could easily reach into the four, five hour mark. So I think it's definitely worth the... If it's something the listener's interested in trying out, it's definitely worth going for. And you can even combine it with the seasonal approach as well. So it's not like you're saying, "Here I am, I'm doing a daily forever." You might just say for the month of May we're doing a podcast every single day. Let's concentrate on this one subject and just see how it goes.

Colin Gray:
Yeah, absolutely. We did that on Podcraft in the early days, actually. We had the first few seasons were around some of the more standard subjects, how to launch, microphones, equipment, that kind of stuff. And then I did a season, which was exactly that. It was the creating a good podcast website season where I created short, sharp ones around different plugins to use, different techniques to use, different tips on a podcast. And I think it was a 30... It was exactly that, was an experiment to see how long take me to make them. And I think I created about 20 episodes that went out working weeks, Monday to Friday, over four weeks. And it was good. It was good fun.

Colin Gray:
And I remember being surprised, actually, how little time that took, because I knew that subject well. I could literally just say, "Right, so this episode's going to be about Pretty Link, so the plugin Pretty Link for WordPress and how we use that. So I would talk about that for 3, 4, 5 minutes because I knew very little in terms of scripting, very little in terms of editing, because if you're talking about something you know well, and you're winging it anyway and you're doing it in a kind of minimum effective editing approach, you just skim over the mistakes or anything like that as well. And you just top and tail, do the cleanup, and that's it. I remember being surprised how little time... I would say if you know your subject well, that three hours is actually pretty generous, and you can do it in one to two if your episodes are relatively short, five to ten minutes.

Matthew:
Well, we give the listener a wee flavour of a pocket size podcast, then, maybe stick three episodes on for them and just give them an idea how the structure flows and stuff that as well.

Colin Gray:
Indeed. Absolutely. Sounds good to me. You going to pop them in right here through the magic of audio editing.

Matthew:
Yeah, I surely am. Future will take care of that.

Colin Gray:
Welcome to Pocket-Sized Podcasting, brought to you by Alitu, the podcast maker. On this episode, we're talking about using your own name in or as your podcast's name. If you've heard of Tim Ferris or Joe Rogan, then you'll probably know what we're talking about here. Podcasts that are named after the hosts generally have one thing in comment. The host already had an audience before they started the podcast. These names offer no hints about the show's content. If you've never heard of Tim Ferris, his show could be about literally anything.

Colin Gray:
As it happens, the podcast is about interviewing world class performers in all fields, linking it all together through the similarities and routines that connect them. If nobody knew Tim Ferris, he'd probably have put a little bit more description into his title. Something like, "How to be world class," which would certainly catch the eye of his target audience. Bottom line, if you already have a strong personal brand, then this could work well for you. If you're a bit more early stage, though, then opt for a more descriptive podcast name instead. For a more detailed look of choosing a name for your show, go to thepodcasthost.com/names.

Matthew:
Welcome to Pocket-Sized Podcasting, brought to you by Alitu, the podcast maker. And on this episode, we're talking about your podcast description. Did you know that this is the most important thing potential new listeners look at when deciding whether to listen to your show? And that's not just their opinion, that came via our podcast discoverability survey, which you can find over at thepodcasthost.com/discovery. So a quick bit of clarity on what's meant by podcast description. This is really the summary of your podcast in its entirety. So don't confuse it with the show notes for each individual episode. Podcast descriptions are often written as an afterthought, but these are really worth spending a good bit of time on them.

Matthew:
In it you should really talk about who the show's for, what the listener can expect from the show. We've covered a bit already of the the who and the why in those episodes. So you've done the groundwork here. This is just about turning it into a description that really draws people in. You also want to let them know what to expect in terms of the format and the schedule. Do new episodes drop every Friday or do new seasons run every second month? Well, of course you probably want to mention a bit about yourself as well. For example, who you are, what your angle is, and why you're doing the show. Credibility is good, but make sure you focus on them, the listener. Just imagine someone reading it and thinking, "What's in this for me?" For a more detailed look at writing the perfect summary for your show, go over to thepodcasthost.com/description.

Speaker 3:
Welcome to Podcast Size Podcasting, brought to you by Alitu, the podcast maker. And on this episode, we're going to answer the question, what is a condenser microphone? Condenser and dynamic are two of the most common types of mic. The terms refer to how they're built and how they function. We can get really technical with this stuff, but I'd rather keep things simple. That means I'll make some generalisations that aren't always the rule. Now and then you'll find exceptions. But here's a good starting point for differentiating between the two. A condenser mic can be looked at as primarily something that you'd use to record vocals in a professional studio environment. Condenser microphones can often be more sensitive and easier to break. Your sensitivity means that they tend to pick up more sounds from around your recording environment. This can be a pro or a con depending on what you're trying to do. Most are designed for more permanent setups on mic stands or boom arms, as opposed to being carried around and shoved in and out of boxes or bags.

Speaker 3:
A condenser mic is powered either by having its own battery or by using a function called phantom power on your mixer, preamp, or recorder. This is why condenser mics can usually record at such a lower gain than dynamics. Gain is essentially your input recording volume. The outcome is that lower gain means less hiss in your recording. Condenser mics often have multiple polar pattern options, making them versatile for different types of recording needs and setups. On the next episode, we're going to take a look at dynamic mics and how they compare to their condenser alternatives. In the meantime, though, for a deeper dive on this subject, go to thepodcasthost.com/dynamicvcondenser.

Matthew:
So hopefully that gives you a wee flavour of Pocket-Sized Podcasting, and you can find and subscribe to the show, please do, at thepodcasthost.com/pocketsized. That's all one word, pocketsized. Just in summary and sort of wrap up, Colin, we've talked about how we do this, what our plans are and stuff like that. Is starting a daily podcast for everyone. Should all the listeners be going out and doing this now?

Colin Gray:
Definitely not. I mean, I think it suits some certain use cases really well, and I'm sure there's people out there thinking, "I could make something really unique. I could make something that stands out in my niche, in my topic, that really serves my listeners in a different way and a new way, and it suits them really well." And they can fit in. They can manage the batching, the organisation and stuff like that. And I think it will suit a good subset of podcasters really well. But other people, it won't suit at all, because you need to be pretty organised, you need to be quite systems oriented, I would say. You need to be up for probably a bit more planning than average. And a lot of podcasters, that's not what they're in it for. They just want to be able to have a good conversation and not think ahead too much, which is totally fine as well. So is that your thoughts on it Matthew, or do you think that's unfair?

Matthew:
I'm always weary of telling people to go out and launch more podcasts, especially if they're running one. But again, your existing podcast, I've mentioned before, you might just experiment for a month. So maybe heading into May, you're going tell your listeners, "May is podcast every day. You get a shorter show every day." You could experiment with it and you'll go by the feedback.

Colin Gray:
I can see a show like ours, so Pocket-Sized Podcasting, little tips, one person. You could even maybe do co-hosts because you can organise quite well. But what about folk how do interviews? What's a tip on, if you do interviews just now, how could you start with a daily show, just experiment for a season.

Matthew:
Yeah, it would be about cutting it in a question and answers every day. One question, one answer every day. Obviously that's tricky length wise, because some answers are longer than others. It's proper piece of string stuff, isn't it? But with the right approach, I guess, it could be done in that way.

Colin Gray:
Yeah, that's a nice idea. And I would say it's the same advice we give for normal weekly podcasts, isn't it? Every episode doesn't have to be the same. We have a specific aim with our Pocket-Sized Podcasting, that we do want it under... Really quick, really short. But I mean, a daily show can be five, ten minutes. And like we said, JLD's was blooming, what was it, 30, 40 minutes. Those were long interviews. I mean that's a lot of work, to be fair, but like you say, if you've got a two minute answer to a question from an interview, a five minute answer, then an eight minute answer, that's within the realms of similarity, I would say

Matthew:
Another thought I had was a fiction podcast, one of the notoriously hard things about fiction podcasts is just getting episodes out, and you'll find a lot of shows that maybe, they'll release a really good 45, 50 minute episode every couple of months, so there's the argument there of why not cut this into one minute segments and just serialise it every single day. And obviously that would take a bit of what... You couldn't just be cutting mid line or mid plot or anything like that, but it could be done with the right approach. It definitely could be done. And again, because as far as I know, that would be quite a unique approach, it would give you a huge advantage, I think. You would probably get really well known quite it quickly.

Colin Gray:
Yeah, a really good hook. And especially if you manage to have little teasers, cliff hangers, mini cliff hangers every single day. So you've got a two minute segment, you don't know where it's going and something happens. Be pretty action packed, having something that cliff hanger be in one or two minutes, I suppose, but [crosstalk 00:28:44].

Matthew:
And instead of an ongoing story, it might take the sketch show approach. Just little one minute, two minutes skit a day. [crosstalk 00:28:53] characters, minimal sound design. So very, very doable. Obviously hard work, but doable.

Colin Gray:
Yeah, for sure. Yeah, cool. Well, we'd welcome you to go over, check it out, go to thepodcasthost.com/pocketsized and let us know what you think, give us some feedback. Go on to, always the easiest way to reach us, ThePodcastHost over on Twitter. And I'll just reiterate, as well, Alitu is our software, our tool that helps anyone to create a podcast. The aim of Alitu is to make podcasting as easy as possible right from recording, so it does call recording and sole recording, does the audio clean up for you, so it does all the noise reduction, the levelling, all that kind of stuff. And then in the episode builder, you can piece together all the parts really simply, just drag and drop.

Colin Gray:
It puts in your music for you, does the transitions and the fades. It lets you edit in our custom podcast audio editor. Really nice and simple for cutting out your mistakes and topping and tailing. And then it can export to all the popular hosts as well. So yeah, if you want to check that out, you can go to alitu.com, A-L-I-T-U dot com, and there's a seven day free trial, so you can create a few episodes just to create the first five of your daily podcast, for example. Go in there and just try it and make a few really simple daily podcasts for your next season.

Matthew:
Yeah, look forward to hearing from anyone who does that as well. Be great to hear from them and chat about it on a future episode. But yeah, good chat. Like you said, Colin, thepodcasthost.com/pocketsized. Get us something new and noteworthy in 2010 on your iPod.

Colin Gray:
2005 called and wants its podcast tactics back. Well, thanks for listening. Thanks for joining us again on Podcraft, and we shall see you soon. Enjoy your podcasting.