Niches & Narrow Podcast Topics: Pocket-Sized Podcasting

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker.

And on this episode, we’re talking about niches (nitches?) and narrow topics.

There’s a bit of a misconception in podcasting that, the wider and more open your topic, the bigger your audience will be.

I know, it makes sense because covering lots of ground means there's loads more people who might be interested in your show.

The reality, though, is that listeners love podcasts that feel like they were made just for them.

So instead of our personal trainer doing a podcast about general health, diet, or exercise, it might be “the fitness podcast for single parents”, or “the keto diet podcast for vegetarians”.

In other areas, niche podcasts could be “The travel podcast, for D&D players”, or “The business startup podcast, for military veterans”.

You might have a fear that this'll limit your audience, but, actually, the opposite is true. When your target listeners find your show, and see how closely it scratches their itch, they’ll think “this is perfect!”, hit subscribe, and go on to become fanatical fans. On the other hand, if keep it general, everyone just sees it, goes 'meh' and moves on. When you try to target everyone, you really target no-one in particular.

So what would you rather have - a tight, defined group of fanatical listeners, or a big group who just might be interested in listening?

For a really detailed look at defining your niche topic, go to ThePodcastHost.com/topic